HERRIOT TO SPEAK AT WINSTON WEST OWNERS WORKSHOP

Thursday afternoon, September 23, will mark the first of the Winston West Owner Workshops. Past, present and future owners are being offered a rare opportunity to share ideas on how to promote their team, their sport and their racing efforts.

The meeting is scheduled to begin at 1:00 pm at the Industrial Park at the Las Vegas Motor Speedway in building F101. The meeting will end at about 4:30. That is just over a 3 hour investment of your time. It should prove to be a valuable investment allowing you the opportunity to get together with other owners and key people in the field of motorsports and collectively look for ways to support and market the Winston West.

Most car owners recognize the importance of a team. You car efforts are smoother when your crew pulls together. What works for a team, will also work for a series. Every owner has something they can bring to the table. And something they perhaps need from another owner. To pool resources and ideas to look for ways to market the series, to work on ways to obtain sponsors and to meet a sponsors needs once a sponsor is secured are just a few ideas to be shared.

The Winston West Owners Workshop is honored to announce Russ Herriot, president Sports & Entertainment International, as one of the afternoon speakers. Herriot will be speaking on what sponsors want from a motorsports marketing program for return on investment.

Herriot is the creator and organizer of the International Motorsports Marketing Summit. S.E.I. is a marketing management and consulting company that specializes in the marketing and sponsorship of professional motorsports. S.E.I. works directly with companies that are new to the sport as well as with those currently involved.

Herriot has been the featured speaker to other sports marketing conferences and groups such as AAIW, SEMA Performance, Truck and Auto accessories show, SEMA Import to name a few and will be opening the International Motorsports Marketing Summit, Herriot can be reached at 909 302 0634 for further questions.