WELCOME, N.C. – Snap-on Tools Company will be the primary sponsor of driver Dave Blaney and Richard Childress Racing’s (RCR) No. 07 Chevrolet in the March 20 Golden Corral 500 at Atlanta Motor Speedway.
Jack Daniel’s, the team’s fulltime primary sponsor, will assume a secondary role in the one-race program designated to commemorate Snap-on’s 85th year as a worldwide leader dedicated to supplying professional tool users with unmatched quality and innovation. The move also opens up an opportunity for both Snap-On and Jack Daniel’s to explore the potential of a business-to-business relationship.
"Snap-on is extremely excited to have its logo prominently displayed as the primary sponsor on the No.07 Chevrolet at Atlanta," said Carl Johanson, Snap-on Tools motorsports marketing manager. "For more than 70 years Snap-on tools has been involved in racing at various levels and created numerous valuable partnerships. This sponsorship is just a sign of the company’s continued commitment to the sport and, more specifically, to Richard Childress Racing."
Since 1994, RCR teams have utilized Snap-on tools exclusively in the shop and at the race track. Headquartered in Kenosha, Wis., organization also supplies RCR with custom-built work stations.
“Snap-on has been a fantastic sponsor of RCR for more than a decade and we’re definitely looking forward to showcasing our partnership at Atlanta,” said Richard Childress, president and CEO of RCR. “We try to develop programs so our sponsors are able to work together. This is a great way for the folks at Snap-On and Jack Daniel’s to think about developing some co-branded opportunities that will benefit both parties.”
The Golden Corral 500 at Atlanta Motor Speedway will be televised live Sunday, March 20 beginning at 12:30 p.m. Eastern Standard Time on FOX and broadcast live on PRN and XM Satellite Radio. Qualifying for the fourth of 36 NASCAR NEXTEL Cup Series events will air live on Speed Friday, March 18 at 7 p.m. EST.
Richard Childress Racing (RCR) set the standard for modern-era stock car racing teams. Based just south of Winston-Salem in Welcome, N.C., RCR (www.rcrn.com) has earned nine championships and more than 125 victories and was the first NASCAR organization to win championships in the NEXTEL Cup Series, Busch Series and Truck Series. RCR fields the NEXTEL Cup Series teams of Kevin Harvick, Jeff Burton and Dave Blaney, and the Busch Series teams of Clint Bowyer and the two-driver team of Harvick and Brandon Miller. Also scheduled in 2005 is a four-race Cup program with Kerry Earnhardt, eldest son of Dale Earnhardt, the legendary driver of RCR’s famed black No. 3 GM Goodwrench Chevrolets.
About Snap-on Tools … Snap-on Tools Company, LLC is a subsidiary of Snap-on Incorporated, a leading global developer, manufacturer and marketer of tool and equipment solutions for professional tool users. Product lines include hand and power tools, diagnostics and shop equipment, tool storage products, diagnostics software and other solutions for the transportation service, industrial, government, education, agricultural, and other commercial applications, including construction and electrical. Products are sold through its franchisee dealer van, distributor channels and company direct sales, including snapon.com. Founded in 1920, Snap-on Tools is a $2+ billion, S&P 500 company headquartered in Kenosha, Wis., and employs approximately 12,000 worldwide.
