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NORTHWEST TOUR CHAMPION, KEVIN HAMLIN ANNOUNCES NEW PARTNERSHIP

Date Posted — March 23, 2007
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NORTHWEST TOUR CHAMPION, KEVIN HAMLIN ANNOUNCES NEW PARTNERSHIP

Innovex Golf is proud to announce their alliance with NASCAR Busch Series driver Kevin Hamlin. Kevin is an up and coming professional driver and the two way partnership is designed to help further Hamlin’s career while expanding the Innovex Golf brand to a wide audience. Kevin drives the Havoline # 42 Dodge at events extending across the country. During his travels he will spread the message of Innovex Golf to his loyal fan base.

Demographics show that over 40% of NASCAR fans are women. Innovex Golf – President - Jeff Butcher believes “since Innovex Golf caters to men and women golfers, the Hamlin’s fan base will allow for balanced expansion of the Innovex Golf brand. Butcher says “we believe in our Pay Purely for Performance pricing. The alliance concept and association with Kevin Hamlin allows us to market nationally while maintaining our P3 pricing model”.

Hamlin notes “I play in a ton of corporate tournaments and with Innovex technology my game has become a lot more fun. My corporate partners have noticed the improvement in my game and I am able to represent my team with a play to win philosophy”. You can learn more about Kevin Hamlin and his Havoline #42 Dodge by visiting kevinhamlin.com.####

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Article posted by RacingWest.com staff on March 23, 2007. http://www.racingwest.com

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