DAYTONA BEACH, Florida — The National Association for Stock Car Auto Racing (NASCAR) and Camping World today unveiled the logo for the NASCAR Camping World Truck Series.
The new look was revealed as the latest step for the series’ transition to Camping World as the new title sponsor beginning in 2009, after 14 years of sponsorship by Craftsman. NASCAR and Camping World announced a seven-year partnership agreement on Oct. 23.
“We are excited to debut this logo and give the fans a glimpse of what the series will look like for 2009,” said Steve Phelps, NASCAR’s chief marketing officer. “While the logo and the sponsor will be new, the highly competitive nature of this series will continue as it has every year since 1995.”
“This sponsorship is coming on the cusp of many good years partnering with NASCAR and the auto manufacturers and we are very excited at the opportunity to be the new title sponsor,” said Marcus Lemonis, Camping World chairman and CEO. “The new logo is just a start of great things to come in 2009.”
The inaugural NASCAR Camping World Truck Series season will kick off Feb. 13, 2009 at Daytona International Speedway. The series, which features 25 races at 23 tracks located across North America, is exclusively broadcast on SPEED and FOX.
About Camping World
Founded in 1966, Camping World is America’s largest direct marketer and specialty retailer of recreational vehicles and outdoor camping accessories and services. The company grew from a single point location in Bowling Green, Ky., to operating successful nationwide Supercenters.
Over the last five years, Camping World has progressively expanded its products and services offering customers with a vast selection, convenience and value. Camping World now operates under the department store model as a one stop shopping destination providing services to enhance and protect the RV lifestyle including: Recreational Vehicle Sales; RV Rentals; RV Service & Collision; over 8,000 RV & outdoor accessories, Performance & Tow centers; Details & Refurbishment centers known as RV Spa; President’s Club customer loyalty program; Campground reservations & directories; RV Finance and Insurance; RV Tours & Travel and a nationally distributed magazine called RV View.
The dynamic Camping World retail network headquartered in Lincolnshire, Ill., currently operates in 33 states and serves over four million RV enthusiasts.
About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR), celebrating 60 years in 2008, is the sanctioning body for one of North America’s premier sports. NASCAR is the No. 1 spectator sport – holding 17 of the top 20 highest attended sporting events in the U.S., and is the No. 2 rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in more than 30 languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.
NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and the NASCAR Truck Series), four regional series, and one local grassroots series, as well as two international series. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada, and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Bentonville (Ark.), Mexico City, and Toronto.
