SAN BERNARDINO, California — San Bernardino Pick-A-Part, an Inland Empire leader in the supply and sale of recycled automobile parts and equipment, has expanded its sponsorship of Orange Show Speedway for the 2010 racing season.
The company was one of the first to sign on in support of Rick McCray and Best in the West Racing last year, when it sponsored the Pick-A-Part Street Stocks. This year, it will provide sponsorship for both the Street Stocks and the Pick-A-Part Outlaw Figure 8s.
In addition, racers presenting their Orange Show Speedway membership cards will receive a 10 percent discount on their purchases at the San Bernardino Pick-A-Part, at 434 East 6th Street in San Bernardino.
“Their (speedway) customers are our customers so it will probably work out well for both of us,” said Ted Smith, who also owns Pick-a-Part facilities in Riverside and Hesperia. “I just like being involved in the community.”
Smith for some time has made auto racing one of the primary marketing platforms for his business. He is the oldest continuing sponsor at Perris Auto Speedway, having been with the dirt track since it opened in 1996, and sponsors several drivers, among them Outlaw Figure 8 stars Steve and Rusty Stewart.
“I think that’s (Outlaw Figure 8 racing) the most exciting thing out there, so I don’t mind putting our name on that race, too, and I know Rick will do a good job promoting it,” Smith said of his decision to sponsor a second class this season.
“I appreciate the vote of confidence in Best in the West Racing,” McCray said, “but what I really appreciate is Ted’s willingness to expand San Bernardino Pick-A-Part’s involvement. That kind of support really gives us a chance to be successful at rebuilding the interest in Orange Show Speedway and we’ll do everything we can to make sure Ted and Pick-A-Part want to be here as long as we are.”
Orange Show Speedway’s 2010 season will open March 20 with a program featuring a 100-lap main event for the Super Late Models. The Pick-A-Part Street Stocks will debut March 27, in support of a 100-lap Late Model race, and the opening Pick-A-Part Outlaw Figure 8 event is scheduled for April 21.
For more information on the San Bernardino Pick-A-Part and other Inland locations, please visit the web site at www.pickapart.org or call 909-913-5200.
For information on sponsorship and promotional opportunities at Orange Show Speedway, please contact Best in the West Racing by telephone at 909-885-9000 or visit the web site at www.BestInTheWestRacing.com.
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As an American Speed Association (ASA)-sanctioned track, Orange Show Speedway is part of the ASA Member Track National Championship.
The goal of the ASA Short Track National Championship is to activate a measuring system which takes into account many variables – such as field size, inversion, wins and number of races in a season – and create a level playing field to determine who is the ‘best-of-the-best’ of the ASA Member Track Champions nationwide.
The ASA Joe Gibbs Driven National Member Track Champion Award was designed to give the National Champion exposure with one of the top teams in racing – Joe Gibbs Racing. Joe Gibbs Driven Oil, a division of Joe Gibbs Racing, sells the actual oil products developed and used by Joe Gibbs Racing to racers at all levels. More information can be found at www.joegibbdriven.com.
The ASA Member Track program is comprised of a network of short tracks around the United States, as well as a variety of regional and national touring series. For news and information from all the racetracks and tours involved in the American Speed Association, visit www.ASA-Racing.com.
