ATLANTA, Georiga — Sponsorship Advisors and the ASA TRUCK SERIES have announced a relationship designed to help bring sponsors and marketing partners to the ASA TRUCK SERIES for 2010 and beyond.
“The ASA TRUCK SERIES is one of the most prominent series in grassroots racing and we are very excited to have the opportunity to help bring sponsorship support and marketing partners to the Series and its drivers,” commented Larry Lubin, President of Sponsorship Advisors. “As we all know, no sport is more dependent on sponsorship than motorsports and we believe that the large footprint and outstanding marketing program found in the ASA TRUCK SERIES will be highly attractive to prospective sponsors.” Concluded Lubin.
“We work very hard to make our series as exciting and competitive as possible,” said Jay Rutherford, President of the ASA TRUCK SERIES. “One of the things we’ve learned is to engage world-class experts to provide advice and support in key development areas – Sponsorship Advisors is just such an organization in the world of sponsorship. Their extensive experience in working with major corporations to create effective sponsorship programs will be invaluable to our Series and Drivers. Many changes have been made for the start of the 2010 racing season and with a new Director of Race Operations at the helm I can spend my time with the experts at Sponsorship Advisors to drive the sponsorships needed for the series and its drivers. And, there is no “up front,” “out of pocket” expense for the series or the drivers.” Concluded Rutherford.
“We promised changes and improvements to the series,” comments Todd McLauchlan, ASA TRUCK SERIES Director of Race Operations. “The business relationship now established with Sponsorship Advisors is another improvement that will help drive dollars to the Series and the Teams,” McLauchlan stated.
The ASA TRUCK SERIES’ current group of advertising partners includes: VEMMA / Verve!, AdzZoo, Advertising Edge, Starter Guard, Bushwacker, Delson Products, DJ Safety, E3 Spark Plugs, EZ-UP Shelters, Hoosier Racing Tires, Mechanix Wear, Mr. Gasket /ACCEL / Mallory Ignitions, TOYOTA and Toyota Racing Development, Allied Racing Wheels, Frank’s Radio Service, King Taco, Speedway Engineering, Colossal Ink, Stagger Pro 1000, Oval Research, Purigen 98, QA-1 Shocks, The Joie of Seating, VP Racing Fuels, Norris Racing Bodies, and the ION Sports Network.
Sponsorship Advisors of Atlanta, GA is the culmination of over 30 years combined sponsorship experience by its senior staff. Having successfully sold over $100 million in sponsorship by representing major corporate sponsors, Sponsorship Advisors, focuses on providing turn-key sponsorship resource solutions for race teams, drivers, tracks, events, series and sanctioning bodies to help them secure the sponsorship they need.
Sponsorship Advisors’ depth of experience includes developing and managing sponsorship programs for corporations that include: M&M’s, Georgia-Pacific, Pennzoil, Chevrolet, Wells Fargo, Toyota, Quaker State, Snickers, Jiffy Lube, Slim Jim, Waste Management, Valvoline, National Pork Board, Hershey’s Chocolate, Precision Tune Auto Care, UPS, Sue Bee Honey, Easter Seals, Iowa Corn Growers, Bayer, R. J. Reynolds, Discovery Channel, Blue Cross and Blue Shield, Advance Auto Parts, United States Marine Corps, and many more.
Sponsorship Advisors motorsports sponsorships have benefited: NASCAR, IRL, NHRA, ARCA, Roush Racing, Hendrick Motorsports, Bill Lester Racing, Clement Racing, Dale Earnhardt Incorporated, Petty Enterprises, Iowa Speedway, among others.
For more information about the ASA TRUCK SERIES and to learn how your company could be part of the growing excitement across the nation surrounding this dynamic series, contact Jay Rutherford, President at 760-249-1149 or via email at jay@speedtruck.com or go to www.speedtruck.com.
