FOUNTAIN VALLEY, Calif., -- Kingston® Technology Company, Inc. and Advantage® Memory Corporation today announced the two companies have formed a strategic alliance to support the Industrial OEM memory market.
Kingston's Strategic OEM business unit will provide Advantage Memory with an array of services in procurement, manufacturing, testing and logistics management. Advantage Memory will focus on sales, marketing, and cultivating business relationships with key OEMs. Together the two companies will become one of the largest suppliers in the $4-billion industrial OEM market space that sells into the non-mainstream PC market.
``Each respective company has very similar business practices and corporate culture, which is important to our business relationship,'' said Al Soni, Vice President, Strategic Alliances, Kingston. ``We are excited to work with Advantage to increase memory capacity for the Industrial OEM market. With the state of the current memory market, joining hands with a partner, like Advantage equals a stronger business offering,'' added Soni.
With worldwide manufacturing operations, Kingston produces more than two million memory modules per month for more than 8,000 systems. Kingston's strengths in procurement, manufacturing, testing and logistics management are expected to further strengthen the business relationships that Advantage has developed over the last four years.
Advantage Memory brings strong knowledge of Industrial OEM customers' needs and a history of excellent relationships. By combining efforts and utilizing the core strengths of each company, OEM customers can obtain premium quality memory solutions.
``The alliance of Advantage and Kingston will result in the most optimum level of service any OEM can ever ask for,'' said Erik Jones, Director OEM Division, Advantage Memory. ``Working with Kingston, the largest independent memory manufacturer, will ensure that our customers are supplied with the best quality product at the most competitive prices,'' added Jones.
About Advantage Memory
Advantage Memory Corporation, established in 1988, is a leader in the design and development of memory products and services for the industrial OEM market. Located in Rancho Santa Margarita, Calif., Advantage is an ISO 9001 certified company that supports the OEM market with specialized design skills, strategic supplier relationships, high-speed manufacturing capabilities, stringent testing, and a powerful Quality System. For additional information on Advantage products, please contact Advantage Memory at (800) 245-5299, or visit Advantage's website at http://www.advantagememory.com
About Kingston Technology Company, Inc.
With annual sales over than $1.6 billion in 2000, Kingston offers a complete line of memory and flash memory products. With strictly regulated ISO-registered facilities in the United States (ISO 9001), Ireland (ISO 9002), Malaysia (ISO 9002) and Taiwan (ISO 9002), Kingston markets its products through an extensive worldwide network of distributors, major reseller chains and independent dealers. For additional information on Kingston products, please contact Kingston Technology at (800) 337-8410, or visit Kingston's website at http://www.kingston.com.
Kingston, Computing Without Limits and the Kingston logo are registered trademarks of Kingston Technology Company. All rights reserved. All other marks may be property of their respective titleholders.
Editor's Note: Advantage Memory and Dave Reed Racing are long-time supporters and participants in the NASCAR Winston West, Featherlite Southwest Series and select NASCAR Late Model Events.
