Southwest Specialty Foods, Inc., better known for their “ass kickin” hot sauces, peanuts and full line of snack foods, salad dressings and even a “candy ass” line of hot sauces for tenderfoots, has signed a primary sponsorship agreement through 2000 with Scott Rueschenberg and BHRM Motorsports campaigning in the Mechanix Wear Speed Truck Challenge.
Jeff Jacobs, President of Southwest Specialty Foods, Inc., in Glendale, Arizona commented “The Mechanix Wear Speed Truck Challenge presents a substantial exposure format in grass roots racing for my new and exciting line of specialty sauces and snack products.” “ I have seen the exposure numbers from 1999 posted by Speed Truck and realize a dramatic Increase in 2000 due to their radio and television exposure.” “NASCAR is the fastest growing sport in the country and I wish to couple my products with their growth and share in their demographics and of course increased sales and distributions of the “ass kickin” product lines.” Jeff concludes. Check them out at www.asskickin.com
Scott Rueschenberg of Mesa, Arizona, driver of the #91 Speed Truck with associate sponsorship by Desert Mountain Medical states “I am very excited as to the “ass kickin” product line coming on board for the remainder of 2000, and after proving my wares, “ass kickin” products will look at 2001 sponsorship.” “The “ass kickin” products are awesome as they provide sauces, snacks and chili sauces for all ages and all levels of experience in flavored snacks/foods and hot sauce.” “Come by my pits at Irwindale Speedway on September 2nd and sample some of the best “ass kicking” products and be sure to tell your local grocer about the “ass kickin” line.” Scott concludes.
BHRM Motorsports is a Covina, California based racing team owned and operated by Bryan Hatch also the crew chief for the #91 “ass kickin” Desert Mountain Medical Speed Truck that competes in the NASCAR Charger Division Speed Truck Challenge. Bryan always has his Speed Truck and driver “set up and ready to go” trying to achieve that first win in the series that has seven races remaining in its 2000 schedule. Bryan Hatch states “We had some bad luck getting started this year being tangled up in incidents beyond our control, but I see the raw talent in Scott and know he will have a podium finish before the end of the year.” “We welcome Jeff Jacobs and his fantastic “ass kickin” products.” Bryan concludes.
The Mechanix Wear Speed Trucks race under the NASCAR Charger Division and are pure bred race trucks with full tubular chassis, 330 horsepower sealed Vortec motors. Quick change rear ends and 2 speed direct drive transmission on Good Year Eagle racing slicks. They race in the Southwest at Irwindale Speedway, Phoenix International Raceway, Las Vegas Motor Speedway, Tucson Raceway Park, Cajon Speedway in San Diego and selected road course events at Willow Springs and Anaheim Thunder. The Speed Trucks are available “race ready” at $28,000.00. Fast, Fun and Affordable!