In 1989 a basic idea, and a great American dream, became reality with the creation of Lucas Oil. At the time, company founders Forrest and Charlotte Lucas were looking for an effective means to aggressively market their new line of automotive oil, additives and lubricants. They turned their attention to motorsports and it turned out to be a marketing match made in heaven. Over the past two decades plus, the name Lucas Oil has been synonymous with every form of motorized competition you can name. In fact, it's extremely difficult to find a form of motorsports that hasn't benefited from their marketing concepts.
To the potential delight of thousands of racing fans, Lucas Oil will be bringing their motorsports promotions to the Las Vegas Motor Speedway complex November 4th through the 6th. Seeing action that weekend will be the Lucas Oil Modified Racing Series, the Lucas Oil Off Road Racing Series and the Lucas Oil Drag Racing Series. These three signature events are part of a huge racing weekend at a complex that specializes in top of the line racing weekends.
For the Lucas Oil Modified Racing Series, presented by Rockstar Energy Drink, this is post season time. The highly successful series, which recently completed its sixth season October 22nd in Lake Havasu City-Arizona, will be running the E3 Spark Plugs 75 on Saturday, November 5th. That's 75 full green flag laps around the Las Vegas Bullring's always challenging three eighths of a mile oval.
The E3 Spark Plugs 75 will be offering drivers a special purse structure for Saturday night's race. The winner will receive an astounding $3,000. That alone guarantees a higher than normal sense of intensity among the starting field. It's also going to bring out some of the best open wheel modified talent from the western states area. That includes strong pre race favorites like northern California's Scott Winters and Idaho's Shelby Stroebel. Never to be overlooked is Lucas Oil series regular Austin Barnes who was a five time feature winner during the regular season.
The E3 Spark Plugs 75 has the making of being a wheel to wheel barn burner loaded with racing talent. It's going to be a very exciting part of the Las Vegas Bullring's huge Open Comp Weekend.
Check out the series' official website at www.lucasoilmodifieds.com for all of the exciting details.
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Officially established in 2009, the Lucas Oil Off Road Racing Series, (LOORRS), came out strong from the very beginning and, in less than three seasons, has emerged as the premiere stadium off road, also known as short course, racing series in the entire country. The drivers race on a variety of courses in four western states that packs the grandstands at each and every venue.
The racing action features a variety of divisions including Junior one and two karts, modified karts, UTV, limited buggy, pro buggy, pro lite unlimited trucks and super lite trucks. The lynch pin of the series are the two and four wheel drive divisions known as the pro 2 unlimited and the pro 4 unlimited. These two divisions features full size trucks with V 8 engines that produces 800 plus horsepower.
The pro 4 unlimited division has a healthy roster of racing superstars including legendary, multi time champion, Carl Renezeder along with Kyle and Todd Leduc, Kent Brascho and Jerry Daughterty among many others. The talent pool from the pro 2 unlimited division is equally as strong and features racing luminaries such as Brian Deegan, Rob Maccachren, Carl Renezeder, Greg Adler and Rodrigo Ampudia.
Yet another major strength behind the success of LOORRS is its network television package. The series is broadcast nationally by the SPEED Channel, CBS Sports and Versus. The series also enjoys exposure on an international level from MAV TV which is now wholly owned by Lucas Oil. In addition to its U.S. markets, MAV TV also presents the series throughout Europe as well as Australia and New Zealand.
This high energy stadium off road racing series will be highlighting the Las Vegas action on November 4th through the 6th and the Las Vegas Dirt Track, a half mile oval that will be completely transformed into a road course to include multiple high banked turns as well as a series of motocross style jumps.
For more information regarding this incredibly exciting racing series, dial up their official website at www.lucasoiloffroad.com.
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Recognizing a need, and a major promotional opportunity, to cultivate the future super stars of drag racing, Lucas Oil, seven years ago, forged a marketing partnership with the National Hot Rod Association, (NHRA). The result was the Lucas Oil Drag Racing Series. There are seven regional drag racing divisions located all over the country and they have become a hot bed of high quality drag racing within recent years.
The series' Pacific Division will hit the staging area of the Las Vegas Strip, November 4th through the 6th, for the Short Line Express Market Gambler Shootout. The series will be presenting three very full days of exciting drag racing from a large variety of racing divisions. Those divisions include: top dragster, comp eliminator, top sportsman, top alcohol dragster, top alcohol funny car, super stock, stock, super comp, super gas, super street and sportsman motorcycle.
For more information about the series and their weekend at the Las Vegas Strip dial up www.sportsman.nhra.com.
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While motorsports has been a major part of Lucas Oil's marketing, the other high end result has been the creation of high quality motorsports programs that has enhanced competition while thrilling mega thousands of excited fans. It's going to be a Lucas Oil weekend at Las Vegas and it's going to be a very exciting three days.
