In its 42 years, the Southern Nevada Off Road Enthusiasts – SNORE – has experienced its share of challenges and victories.
However, SNORE’s latest accomplishment in a very short period of time ranks at the peak of victories as the club heads into its Rage at the River Dec. 9-11 in Laughlin, Nev. near the Colorado River.
Considering the sudden rally, most would agree SNORE is closing out one eventful season in glorious fashion while looking forward to what promises to be a record year in 2012.
With a field of entries expected to reach about 250 at Laughlin, SNORE has done more than avoid a mild bump in the road to reach the final race of the year.
As an example, SNORE was hit with a suspension by the Bureau of Land Management in June following the running of the 2011 Mint 400 staged north of Las Vegas.
However, that challenge was handled through a revegetation project conducted by several members of SNORE during three consecutive weekends in October and November, and the club is now free of is suspension heading into the last race of the year.
With the suspension lifted and SNORE looking at a green light for the end of this year, sponsors have jumped on board for Laughlin and are lining up for the 2012.
Among the sponsors on board for the Rage at the River event are the Laughlin Tourism Commission; NAPA Chassis; John Calvin’s Dusty Times, Patrick’s Sign; and PCI Race Radios.
The 2012 season has already received strong praise considering repeat sponsorship from various businesses; with most sponsors from 2011 agreeing to participate next year. The club current provides nearly $30,000 in prize money; among the highest payouts in desert racing leading to the line “It Pays to Race SNORE.”
A key addition for six races in 2012 is the participation of Michael Gaughan’s South Point Casino, which will sponsor the SNORE 250 Oct. 26-28 at a yet to be named location.
Others returning with SNORE next year include Dusty Times, PCI Race Radio, KC HiLites and the Laughlin Tourism Commission.
“The club came together during some very challenging times,” said Kenny Freeman, a member of the SNORE board of directors. “At the revegetation, we had youngsters as young as seven and members in their 70s help us correct a bad situation.”
The Laughlin Tourism Commission is a proud sponsor of off-road racing and has partnered with SNORE to provide race teams new and interesting races to race.
“We look forward to another good year of off-road racing action in Laughlin,” Executive Director MJ Smith said. “Rage at the River continues to surprise us and we can’t wait to see the turnout this year.”
LTC is a non-profit organization dedicated to increasing tourism in Laughlin. Comprised of the Edgewater Casino Resort, Colorado Bell Hotel Casino, Tropicana Laughlin, River Palms Hotel and Casino, Golden Nugget Laughlin and Harrah’s Laughlin, LTC contributes more than $30 million in economic impact through events.
“LTC cares about the community and will continue to dedicate our efforts to bring new and exciting events to Laughlin,” Smith added.
Laughlin sits on the banks of the Colorado River and attracts thousands of outdoor enthusiasts each year who flock to its shores to enjoy the water and relax with all the amenities of a resort destination. From riding the waves on jet skis, to relaxing on a scenic cruise, there is something for everyone on the waters of the Colorado. For more information, go to http://www.visitlaughlin.com/www.VisitLaughlin.com.
Freeman reiterated that SNORE appreciates the support that it receives from all of its sponsors and members.
“SNORE’s membership is comprised of good, dedicated people and this is proof of that. We are a true family.”
Full information regarding SNORE can be found at www.snoreracing.net.
