SONOMA, Calif — (July 20, 2012) – Grace Chen has been named Director of Marketing at the raceway in Sonoma, raceway officials announced.
Chen will manage and oversee all aspects of marketing, including advertising campaigns around the raceway’s major events such as the Toyota/Save Mart 350 NASCAR Sprint Cup Series weekend. Chen will also oversee the raceway’s Web-site, social networking and at-event entertainment, as well as developing new and creative ways to market the raceway. Chen will report to John Cardinale, Vice President of Marketing and Communications.
Prior to coming to the raceway, Chen was the Director of Marketing for the NBA’s Sacramento Kings. While with the Kings, Chen launched the team’s successful BeHEARD campaign.
“Grace brings a wonderful breadth of experience to this position that should not only keep our marketing operation in high gear, but also broaden all of our horizons as well," said Steve Page, president and general manager of the raceway. "We are delighted to welcome Grace to the raceway team.”
Chen has also worked for the Charlotte Bobcats, Charlotte Sting, PGA Tour, and spent several years in China working on projects with Major League Baseball, the Olympic Games and in the action sports industry. She also produced China’s first surfing documentary.
Chen received her B.A. in Sports Management and Communications from the University of Michigan and her M.A. in Communication Management from the University of Southern California. She currently resides in San Francisco.