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RacingWest to Test New Near Live Enhancements

Source — DJS Sports Marketing
Date Posted — August 15, 2012
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RacingWest to Test New Near Live Enhancements
Mock up of the new RW Live. Upcoming race will feature 3 of the 4 elements. Photos will be available at Stockton event and complete photo gallery will be available at future event.

THOUSAND OAKS, California — Principals for RacingWest and RPMTV have agreed to collaborate on new 'Near Live" features on RacingWest.com for select events that will provide race fans, track operators, sponsors, and partners a more integrated event coverage experience. The team will roll-out a live video feed that will be part of the 'Near Live' event coverage of the SPEARS SRL Southwest Tour brought to you by Performance Electrical at Stockton (CA) Speedway Saturday, August 18.

"Advertiser space is available. Contact janet@racingwest.com. "

The joint effort between RacingWest and RPMTV creates a new dimension for both companies providing race coverage to a receptive audience in the Western United States. RacingWest continues to be the go-to source for all racing news and information and is the originator of the 'Near Live' experience. Through this new medium, RacingWest will continue to expand their footprint and influence in the industry by providing a video element to their race coverage bringing greater value for teams, fans, sponsors, and race facilities.

The focus behind offering video is more than simply presenting a video feed of an event. "This is about giving a value-added interaction to race teams, sponsors, tracks and fans," said Janet Peery, Owner of Racing West, “We are excited to offer this never before seen feature to the short-track racing fans. Our hope is the advanced Near Live will help grow fan bases, offer a new market for new sponsors and better exposure to existing sponsors, and where better to debut this than in the SRL Southwest Tour and the infamous Stockton ’99 [Speedway]?

"My team has been in development for months," stated Ron Nava, President of RPMTV. "This system utilizes new technologies and is not dependent on an internet connection provided by the track. This is next generation technology that will allow us to offer a live video stream from virtually anywhere and we are thrilled to offer this program at the SRL race at Stockton later this month." RPMTV is known for delivering broadcast quality race coverage via the internet for the past several years and this new platform will rival anything in the market today.

The program will present an experience not unlike broadcast television, but tailored to an Internet audience focused on integrated social media feeds, event coverage, advertiser branding, and fan interaction. A fan’s best bet is to come out to the race. Some things at a track can’t be experienced on a Near Live feed, such as the Fireworks Spectacular, the Jackson Rancheria Casino Resort Fan Giveaways, the legend Johnny Brazil and the Budweiser Clydesdales. Whether you are already at the track or stuck at home please join RacingWest and RPMTV on August 18 for the new Near Live experience.

About RacingWest:

RacingWest serves the needs of a growing audience which includes both the new race fan and dedicated die-hard by offering news and interactive web content that allows an expansive Internet audience. RacingWest has a long history of innovation led by chief technical programmer Charly Porter. Porter has developed the web platform and has pioneered the protocols that have propelled RacingWest to prominence. To learn more about or follow in depth their favorite racers, race tracks and race series. www.racingwest.com. You can contact the RacingWest team at marketing@racingwest.com.

About RPMTV:

From its inception RPMTV has been designed to bring broadcast quality exposure to weekly racers everywhere. Now in its 6th year of production RPMTV has solidified its place in the hearts and minds of grass roots racers as "The Go To" network for race coverage rivaled only by the larger networks. Looking Forward, Ron Nava and the RPMTV team continue to stay well ahead of the curve while developing the next generation of consumable products for IOS and Mobile delivery platforms. You can contact the RPMTV team at: Ron@RPMTVStudios.com

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See also
Article posted by RacingWest.com staff on August 15, 2012. http://www.racingwest.com

Like RacingWest on FaceBook for the latest racing news from your local track and for our infamous Near Lives! Hans Device at UPR.com Lucas Oil Products RaceTeamGear.com - NASCAR Merchandise Advanced Racing Suspension provides your racecar with the best shocks in the busines! Ron's Rear Ends