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Source — David Pepper
Date Posted — August 02, 2002
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FORT WORTH, Texas -- After a week of intense negotiation, the Williamson-Dickie Mfg. Company, maker of authentic DICKIES workwear, has signed with Bobby Hamilton Racing to sponsor the No. 18 Dodge in the NASCAR Craftsman Truck Series for 2002-2003, announces WD Vice President of Marketing JON RAGSDALE today.

"We are extremely impressed with the quality of the Bobby Hamilton Racing organization and the depth of their commitment to motorsports," says Ragsdale of the major sponsorship deal. "This is a tremendous opportunity for Dickies to finish the season on top with a partner that is as successful in their category as we are in ours."

The No. 18 Dickies Square D Dodge truck will make its flagship run today in the Power Stroke Diesel 200 at Indianapolis Raceway Park in Claremont, Indiana, with Robert Pressley behind the wheel.

For the remaining 2002 season, the Dickies logo will appear on the rear quarter panels, tailgate TV panel, and the rear deck area; in 2003, Dickies will be the primary sponsor of the No. 18 Truck. (The Square D logo will remain on the hood for the remainder of 2002 season.)

"This is the final piece of the puzzle," says owner Bobby Hamilton of his team, which is currently in the 7th position in the NASCAR Craftsman Truck Series points standings. "We're very excited about the future and what our two companies can do together. Everyone at Dodge and Square D is fired up about Dickies joining our family. Now we just have to go out and give them a good show this weekend."

As a critical part of the deal, sturdy Dickies work pants, shirts and jackets will become the official clothing for the No. 18, the No. 4 and No. 8 Bobby Hamilton Racing Dodge Factory Teams.

"NASCAR, Dodge and Bobby Hamilton fit perfectly with Dickies 80-year heritage of outstanding performance," says Ragsdale. "Our customers work hard for everything they get, and they always expect our best effort in return. This exciting new partnership means that the Dickies Racing Team can really deliver the goods this year, for the many NASCAR fans who already trust our brand on and off the job."####

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Article posted by staff on August 02, 2002.