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Source — John Cardinale/Infineon Raceway
Date Posted — August 06, 2002
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SONOMA, California --*, an online sportsbook and casino Web-site, has reached an agreement to become presenting sponsor of the NHRA Summit Sport Compact Drag Racing Series event at Infineon Raceway, Sept. 7-8.

The event will be called the Tuned by Matrix GR Motorsports Sport Compact Nationals, presented by*. The NHRA Summit Sport Compact Series is in its second year of existence under the NHRA banner and features 10 events this season coast-to-coast, all televised on ESPN2.

In addition to presenting sponsor, the* name and logo will be included in all pre-event advertising and promotion campaigns.* will also have promotional rights to use the event logo in online consumer promotions and will receive a significant signage presence at the raceway during the event.

"We're delighted to bring into our sponsorship family on this new exciting event," said Tim Schuldt, Vice President of Marketing and Sales at Infineon Raceway. "Import drag racing attracts a terrific, diversified young male audience and has a tremendous future of growth. is getting in at the right time to take advantage of this growth."

The NHRA Summit Sport Compact Drag Racing Series is geared toward the young audience and features high-performance. It specializes in imports like Toyota, Honda, Nissan and Mazda, although American manufacturers are getting more involved.* is a publicly traded company on the London Stock Exchange.

Speedway Motorsports (NYSE: TRK) is a leading marketer and promoter of motorsports entertainment in the United States. SMI owns and operates the following premiere facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Lowe's Motor Speedway at Charlotte, Las Vegas Motor Speedway, Infineon Raceway and Texas Motor Speedway. The company provides souvenir-merchandising services through its SMI Properties subsidiary, and manufactures and distributes smaller-scale, modified racing cars through its 600 Racing subsidiary. The company also owns Performance Racing Network, which broadcast syndicated motorsports programming to over 750 stations nationwide. For more information, visit


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Article posted by staff on August 06, 2002.