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Date Posted — October 14, 2004
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The Noland Company and Fold-A-Cover have joined forces to sponsor veteran NASCAR driver Tony Raines and the Key Motorsports #40 Chevrolet Silverado in Martinsville Speedway’s Kroger 200 NASCAR Craftsman Truck Series race. The 22nd race on the 2004 NCTS schedule will be run on Saturday, October 23rd at 1 p.m.

The Noland Company is a leading, independent wholesale distributor of mechanical equipment and plumbing supplies to the construction and manufacturing industries. The Noland Company, headquartered in Newport News, VA, boasts more than 100 servicing locations throughout the eastern half of the United States. Noland Company will serve as the primary sponsor of the Key Motorsports entry.

Fold-A-Cover, based in Caledonia, Michigan, is a privately owned QS9000 and ISO certified manufacturing company that specializes in the production of pick-up truck bed covers. Fold-A-Cover will assume a major associate sponsor’s role for the Martinsville race.

Raines will make his second attempt at qualifying the Key Motorsports Chevy pick-up this season at Martinsville after narrowly missing making the field for the Richmond race last month. Raines has been a full-time driver in all three of NASCAR’s premier touring series, most recently in the Nextel Cup Series when he ran for Rookie-of-the-Year honors in 2003. Raines is a 3-time winner on the Craftsman Truck Series circuit, claiming those victories in 1998 when he finished fifth in the championship points race.

Curtis Key, Sr., team owner, is no stranger to the NASCAR racing wars. He operated a Busch Series team for several years in the early and mid 1990’s before leaving the industry to concentrate full-time on his highly successful plumbing, heating and air conditioning contracting business in Chesapeake, VA. Key returned to NASCAR competition this year with his new Craftsman Truck Series team and is eyeing the possibility of competing in both the Craftsman Truck and Busch Series in 2005.

Key Motorsports trucks entered and qualified for this season’s first two races in Daytona and Atlanta before being forced to the sidelines due to lack of sponsorship. The partnerships with the Noland Company and Fold-A-Cover represent the most significant sponsorship enjoyed by Key Motorsports since the organization was sponsored on the Busch circuit in 1999 full-time by the Outdoor Life Channel.

“We have been itching to get back on the race track for several months now, and we believe that the opportunities we have in place for the Martinsville race represent the best chance we have to show what we can do,” Key stated. “The Noland Company and Fold-A-Cover have fortunately stepped up to give us the finances we need to be competitive, and we believe that Tony (Raines) has the experience and the kind of driving style that will get us into the field at Martinsville and able to run with the top teams”, Key added.####

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Article posted by staff on October 14, 2004.