RITZCAMERA.COM JOINS MARK IV MOTORSPORTS AT PIR

Source: MarkIV Motorsports
Date: 11/03/1999

Mark IV Motorsports and the America Online Racing Team are pleased to announce ritzcamera.com as an associate sponsor for the upcoming NASCAR Featherlite Southwest Series and NASCAR Busch Grand National Series events held this coming weekend at Phoenix International Raceway.

Mark Albertson, owner of Mark IV Motorsports welcomes ritzcamera.com to the NASCAR community and fans. "The sport of NASCAR has always been a very photographic event" said Albertson.

ritzcamera.com, a phobo.com interactive site, is the premiere online shopping source for photographic products and equipment. ritzcamera.com focuses on the consumer, offering low prices, world class customer satisfaction, free shipping, no sales tax, and the largest retail selection in the world. ritzcamera.com is the e-commerce site for Ritz Camera Centers, Inc., which is the nation's largest photo specialty store chain with over 1000 stores throughout the United States. Headquartered in Beltsville, Maryland, Ritz Camera has more than 75 years in the photography business. Ritz Camera is also one of the country's largest privately held companies with over 7000 employees.

Damon Lusk, the 22 year old driver of the America Online Chevrolet Monte Carlo will be doing double duty throughout the weekend at PIR. First, Lusk will compete in the season ending NASCAR Featherlite Southwest Series "Phoenix 125" on Friday, November 5th. Although the championship has been locked up by Kurt Busch, Lusk is only 10 points out of second place in championship points standings. A strong finish could prove to be the difference between second and third in the final standings. To date, Lusk has captured two Bud Pole Awards, eight top ten finishes, and four top five finishes during the course of the Southwest Series season.

Lusk will also be competing in the NASCAR Busch Grand National Series "Outback Steakhouse 200". This will be Lusk's second Busch Grand National event, having competed earlier this season at Pikes Peak International Raceway. In Lusk's first start, he began the event in 42nd position and finished in 34th position. Both Lusk and the America Online/ritzcamera.com team are looking forward to improving on this record.

No doubt, Lusk and the team are geared up for a full weekend of racing. "ritzcamera.com is also very excited about the upcoming weekend and their new partnership with Mark IV Motorsports. We look forward to expanding our reach to include the NASCAR market. This sponsorship will allow ritzcamera.com to target the avid race photographer" said Andre Brysha, Chief Marketing Officer for phobo.com, the parent company for ritzcamera.com.

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